Precision Fabrication, From Design to Production
IMS is a precision metal cutting and fabrication company that provides services to a wide range of industries including automotive, lighting, and aerospace. They also specialize in short-run prototyping for new product engineering. In a crowded market, IMS was looking for an imaginative approach for their brand. Also, IMS has a creative and design department that creates beautiful and artistic pieces for architecture and signage.
Tuva’s approach was to start with branding and created a new logo and brand guidelines. The website design highlights their laser cutting capabilities with a strong home page video background. An animated rotating CAD outline transitions to a full photo seamlessly using parallax techniques. And a fully responsive architecture provides a great mobile user experience.
The new site is engaging and professional, with a creative user interface that highlights their skills and capabilities in a unique manner and sets them apart from their competition. Engagement, measured through site visits and prospects, has increased dramatically, and IMS can now use their site as a sales tool for prospective customers.