Supporting Missouri Manufacturers
Missouri Enterprise was founded in 1983 with a mission to help Missouri manufacturers succeed by providing a broad range of hands-on business, technical and manufacturing optimization services. Their website had, over the years, grown unwieldy, with massive amounts of content that needed organizing and updating.
A key task to the Missouri Enterprise project was the Information Architecture process. With hundreds of pages that needed organizing, Tuva built a Content Matrix that helped the team identify outdated and obsolete content and focus on what was vital. A new navigation scheme organized the content and provided clear paths for visitors and clients. And a new, full-page design highlights their strength – their people.
The new Missouri Enterprise site has been an important asset as not only a lead-generation tool, but also to provide their clients access to vital information. The people-centric content and design highlights the depth of expertise of their team and engages the visitor effectively.